The actress and her husband, Dwyane Wade, first launched the brand in 2022 with a skincare line and expanded to haircare products in 2023 Her 7-year-old daughter, Kaavia, who's the inspiration, has ...

Watch out, Gerber babies. Gabrielle Union and Dwyane Wade are entering the baby fashion game, and they’re doing it in serious style. The power couple just launched an exclusive baby apparel line under ...

Gabrielle Union and Dwyane Wade’s PROUDLY has added clothing to their baby care line. Gabrielle Union and Dwyane Wade’s PROUDLY is expanding its baby care line to include an exclusively baby-focused ...

Actress and entrepreneur Gabrielle Union is leading the expansion of her PROUDLY baby care line into babywear. In a conversation with Jeroslyn JoVonn on The Culture Shift, Union shares how her ...

Today marks the launch of the power couple’s first-ever baby apparel collection under their brand PROUDLY, exclusively at JCPenney. And it’s as joyful, intentional, and inclusive as you’d expect.

But this isn’t your average babywear drop, it’s a whole new vibe. Designed for babies up to 24 months, the pieces are equal parts whimsical and wearable, crafted with playful watercolor-inspired ...