Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

Pew Research Center designed this focus group and interview-based study to better understand Asian Americans’ diverse perspectives on the intersection of religious identity and ethnic culture. The ...

Focus group interviews allow a number of participants -- usually six to 10 -- to air their opinions and insights on a particular issue. A facilitator moderates the discussion in line with the ...

As a small-business owner, you may develop a focus group research proposal to gather data that shapes your marketing or business strategies. Increase your odds of success by having a clear vision of ...

A controlled group interview of a target audience demographic, often led by a facilitator. A set series of questions or topics are covered, and the results are used to guide marketing efforts. A focus ...

Addressing priorities is essential for the success of water and sanitation projects, especially in resource-limited communities. In order to quickly assess a resource-limited community’s priorities ...