Classified as a 'chuck and wind' lure, the spinnerbait is simple to use and consistently catches bass. Comprised of a lead or Tungsten head, wire body, living rubber or silicone skirt, single hook, ...

Z-Man Fishing Products, a family-owned company that quietly grew from a lure parts supplier into an industry innovator, is marking its 30th anniversary this week, solidifying its influence in both ...

1.) What Happens When Sage Fly Rods Builds a Luxury Lodge? There’s a lodge in Pray, Montana, run by the same company behind Sage fly rods. It's called, wait for it, Sage Lodge. I'm a fan of Sage fly ...

It can be difficult for anglers, keeping track of which fishing strategies work best for catching which species under what conditions. Japanese company smartLure is attempting to make the task easier, ...

There’s nothing like the jolt of adrenaline when that fishing line jerks tight from a big-mouth bass hammering a lure as the rod bends over. Bass are aggressive fish that fight hard and are widely ...