With events are currently on pause across the globe as a result of the COVID-19 pandemic, it’s an excellent time to study the strategies and tactics of some of the most successful B2B event marketers ...

Exhibitions and event marketing continue to be effective tools in modern marketing strategies, especially in the context of push and pull marketing. At exhibitions, companies have the opportunity to ...

There’s a reason that cities compete to host popular festivals, tournaments and tours. Live events create a “halo effect” ...

Eran Ben-Shushan is the cofounder and CEO of Bizzabo, the Event Experience OS powering in-person, virtual and hybrid event experiences. Events contribute to organizations' top and bottom lines by ...

This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, ...

As companies navigate both a return to physical events and a continuation of virtual events, RainFocus has raised $60 million to build out its events marketing platform. As companies continue ...

From Netflix to YouTube to Facebook Live, video is everywhere. According to Cisco’s Visual Networking Index, IP video traffic will comprise 82 percent of all consumer internet traffic by 2020, up from ...

Strategic PR amplifies events, attracting audiences and securing lasting brand impact. Pre-event buzz, live engagement and follow-up maximize PR event success. Effective storytelling and media ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Are you looking to get the jump on your event marketing strategy? We’ve got you covered. Our resources page on event marketing is filled with helpful tips and guidelines to get you started quick.