Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. From the outside, it may seem like marketing, sales and data fit perfectly under one ...
Events are a great source of actionable, first-party data. In this free webinar, you'll learn how to align with your sales team to harness that data for your ABM program and create more personalized ...
Google launches custom event data import for GA4, enabling businesses to combine external data sources with Google Analytics data for enhanced reporting. Google launched custom event data import for ...
Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their ...
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Kalshi has partnered with Pyth Network to stream real-time event data across 100+ blockchains
Kalshi, the federally regulated prediction market exchange backed by Donald Trump Jr., has partnered with Pyth Network to deliver real-time, on-chain event data across more than 100 blockchains. The ...
Any data that includes time is considered time-stamped, yet, no project until now has thought to use blockchain technology for something far more fundamental: to transact with event data. Systems ...
Complex Event Processing (CEP) and Data Stream Management represent pivotal fields at the intersection of computer science and information systems, enabling the real‐time detection, analysis, and ...
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