5 Reasons Why Direct Mail Deserves a Comeback in Your Marketing Strategy

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...
Forbes

How To Supplement Email Marketing With Direct Mail

Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...
Printing Impressions

Revisiting Response Rates: Why Direct Mail’s ROI Keeps Rising

In today’s crowded marketing landscape, direct mail continues to outperform when it comes to engagement ROI. And the latest ...
Business Wire

Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email, According to Lob Survey

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...
Marketing

Direct Mail Marketing in 2023: Top Challenges and Trends

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...
Forbes

Using Direct Mail As A Solution In Marketing Waste

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...
MacStories

Direct Mail 7: Professional Email Marketing Built Just for Mac Users [Sponsor]

If you run a business, a side hustle, a podcast, or just want to stay in touch with a community, you know how important great email marketing can be. That’s where Direct Mail comes in — a native macOS ...
MM&M

Direct mail finds its place in healthcare marketing

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...
Marketing

The Top Benefits and Challenges of Direct Mail Marketing

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...
Entrepreneur

This Powerful Marketing Strategy Will Help You Outshine Your Competitors and Make Your Brand More Memorable

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...
Printing Impressions

5 Direct Mail Marketing Predictions for 2025

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...