CHICOPEE, Mass. (WWLP) – The Elf on the Shelf tradition has become a beloved part of Christmas for many families, but coming up with new ideas every night can be challenging. According to their ...

As the official minivan of the holiday season, Chrysler Pacifica and The Elf on the Shelf come together once again to spread Christmas magic Holiday marketing campaign to run through Christmas Eve ...

The winter holidays are here and you know what that means. Cozy nights, twinkly lights, and kids buzzing with excitement! This year feels extra special because 2025 marks the 20th anniversary of The ...

It’s that time of the year when Santa Claus’ helper, the Elf on the Shelf, is sent to ensure that kids are on their best behavior before Christmas. While staying at your house, an elf will ...

With Christmas right around the corner, it's time to start thinking about important seasonal topics, such as presents, trees, stockings and, of course, Elf on the Shelf! This holiday activity brings ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with their mother Carol Aebersold, are the creators of The Elf on the Shelf, a ...

Think your Elf on the Shelf has mastered the art of stealth? Share it with us! The StarNews wants to see your most creative, hardest-to-find, and downright wacky hiding places for your holiday elf. We ...

As the parent of a half-Jewish, half-Christian child who was already a sharp-eyed Santa skeptic by the time he started preschool, I did not want my kid to be the jerk who ruined Christmas for his ...

It may be hard to believe that we’re almost at the time of year when parents start the notorious holiday tradition of deploying the Elf on the Shelf to watch over their kids. But, what if you’re not a ...

The Elf on the Shelf, the magical holiday tradition that helps children connect with Santa before Christmas, is celebrating its 20th anniversary. NBC’s Joe Fryer sits down with twin sisters Chanda ...