Database marketer InfoUSA plans to acquire competing list broker Direct Media later this month. Omaha-based InfoUSA announced the deal, but the terms were not disclosed. InfoUSA Chairman and CEO Vin ...

Professional list brokers are experts. They know the list market and the data owners and managers. They know which lists are best for particular campaigns, which can be trusted and which are ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important is it to test lists ...

SANTA ANA, Calif.--(BUSINESS WIRE)--First American DataTree ®, the leading national provider of property data and document images, announced today the launch of DataTree Lists. This new solution for ...

Today we meet Debbie McLain, senior vice president and director of nonprofit brokerage at RMI Direct Marketing Inc. in Danbury, CT. McLain has been working with fundraisers and publishers since she ...