Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Direct marketing can be an effective way to build lasting relationships with your target audience and increase sales while cutting costs. There are also numerous benefits of direct marketing to ...

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

Online marketing is effective for a number of reasons. It costs very little for your business to contact new customers and it is usually much faster and easier to create digital advertisements than ...