Not all of a customer’s experience is digital marketing — but all marketing is definitely part of a customer’s experience. Where does customer experience end and digital marketing begin? In today’s ...

In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Imagine a marketer needing to decide between multiple messages for a holiday season campaign targeting the brand’s loyal customers. She consults an AI-powered segment twin to rank the content and ...