Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
Technology companies are facing rising concerns about data privacy leading to a long overdue deprecation of third-party cookies. This presents organizations with an opportunity to rethink the ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, chief solution architect for ...
Why a more modular approach to first-party data benefits marketing and data teams alike. Businesses need a first-party customer data platform now more than ever. Anonymous customer identifiers — ...
Dublin, Aug. 20, 2025 (GLOBE NEWSWIRE) -- The "Customer Data Platform Market by Offering (Campaign, Analytics, Composable, Real-Time CDP), Data Type (First-Party Data, Zero-Party Data), Application ...
NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced the launch of the Braze Data Platform, a ...
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