For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new tradition that resonates with families worldwide is nothing short of a ...

Think your Elf on the Shelf has mastered the art of stealth? Share it with us! USA TODAY wants to see your most creative, hardest-to-find, and downright wacky hiding places for your holiday elf. We ...

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