Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we’re starting to see more QR codes appear in traditional ...

When they first entered the scene in the mid-1990s, QR codes were viewed as a creative and quirky way to drive customer actions. QR codes are printed on paper, or displayed on screens, and can be ...

With the world advancing towards technology-based options for advertising, QR codes have not only resurfaced in the advertising arena but have become a fad for brands and marketers. Niraj Ruparel ...

At this point, you’re likely aware that you can store your wireless network’s credentials in a QR code, so that anyone who wants to connect with their smartphone need only scan the 2D barcode. Whether ...