OpenAI's $393K content strategist job shows how the AI boom is making human creativity more valuable than ever.Dilara Irem Sancar/Anadolu via Getty Images Far from devaluing creativity, the AI boom is ...

Last month, a healthcare network CMO confidently told me they'd mastered their local content strategy. They ranked well in Google's local pack and saw steady traffic. I had to deliver uncomfortable ...

In my nearly two decades helping businesses navigate local search, I’ve seen a lot of trends come and go. But what’s happening in 2025 signals a potential breakdown of the old local SEO model. And if ...

For many years, SEO has been the lifeblood of content marketing. Keyword research, quality content, blog optimization, and organic traffic became the gospel of lead generation. But times have changed.

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Do AI answer engines trust your brand? Discover how to build an AI-ready content ecosystem—without overhauling your content strategy—to strengthen your brand's authority. You'll leave knowing how to ...

AI has become an essential tool for streamlining video content planning and analytics. Relying solely on AI video is a major mistake, though. In the face of an onslaught of AI-only video, brands need ...

Whether you’re using AI to replace your content team or avoiding it entirely, you might be repeating a historic mistake. Strategy matters more than tools. “If AI can write, why are we still paying ...

Far from devaluing creativity, the AI boom is making it one of the most expensive skills in tech. A job listing for a content strategist at OpenAI, posted earlier this week, comes with a pay package ...