For decades, Coca-Cola has used polar bears to advertise and market one of the most popular soda brands in the world. Whether images of the Arctic animal are featured on packaging or star in ...

In a project called Arctic Home, Coke plans to turn 1.4 billion of its soft-drink cans white for the first time in its history, replacing the familiar red with an image of a mother polar bear and two ...

Remember the Coca-Cola polar bears? Now let's talk about a different kind of bear. Coca-Cola's flagship beverage is bubbly, and some may argue that the same can be said about today's market. A ...