Coca-Cola is planning to launch a range of energy drinks for the first time on its own brand name as it intensifies efforts to break away from its traditional fizzy sodas and shift to health-focused ...
Coca-Cola may not reinvent itself every decade, but the next 10 years will still bring considerable changes to its business.
A couple times a year, I get sent super secret internal documents that I really shouldn’t have. And it just happened again. I was recently sent an early draft of Coca-Cola’s 2026 innovation calendar. ...
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Trump says Coca-Cola will use real sugar in its US flagship drink. The company isn’t confirming that
President Donald Trump said Wednesday that Coca-Cola has agreed to use real cane sugar in its flagship soft drink in the U.S. at his suggestion — though the company didn’t confirm such a move. Sign up ...
Initially introduced in 1985 by the Rochester, New York-based Jolt Company, the eponymous beverage sought to differentiate itself from other colas with audacious, swaggering marketing. It promised to ...
The Coca-Cola Company’s KO push into the energy drink category is starting to yield results, although it is a gradual build. While the second-quarter 2025earnings calldid not shine the spotlight on ...
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