The pact starts November 1 and will designate a single 30- or 60-second ad as a “platinum spot.” That ad will play immediately before the “attached” one or two trailers right before the feature.

The Disney corporate synergy was mere coincidence, say NCM's chief revenue officer. Lucky us. Families with young children were in recline inside the suburban New Jersey Cinemark for an ...

AMC Entertainment Holdings Inc (NYSE:AMC) on Tuesday reached an agreement with National CineMedia Inc to run more advertising in its theaters. From July 1, AMC theater screens will feature a "platinum ...

Exhib chain Cinemark USA has acquired a stake in National CineMedia, the in-cinema advertising venture launched earlier this year by chains Regal Entertainment Group and AMC Theaters. Deal will make ...

But AMC, the No. 1 U.S. circuit, has come out strongly against the plan. More from Deadline "Streaming Craze" Won't Dent Box Office, Cinemark CEO Mark Zoradi Insists Hurricane Dorian Already Closing ...