Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising. By David McCabe Megan Mineiro Emmett Lindner and Cecilia Kang David McCabe, Megan ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...