William & Mary has begun a comprehensive implementation of a university-wide constituent relationship management (CRM) system. When fully phased in, the CRM will improve W&M's communication ...

Unlock the potential of Social CRM to engage with customers. Improve communication, drive loyalty, and boost sales with these expert tips and strategies. One of the biggest buzz words floating around ...

When we discuss Customer Relationship Management (CRM) it's often in the context of technology. But technology is only one element, and not the hardest one to grasp. CRM is about people, processes and ...

Customer relationship management, or CRM, is a marketing system where databases are used to gather prospect and customer data. The data is turned into information used to improve the total customer ...

Customer relationship management in retail can increase customer satisfaction, reduce your costs and improve your company's performance in the marketplace. CRM software manages your relationships with ...