Plus a briefer on why hair goes brassy to begin with.

Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. Blue shampoo is ...

When you’re a bottle blonde coming from a super-dark base, preventing your strands from eventually shifting toward orange becomes an ongoing battle. Sure, it can be held off by the countless glosses, ...

I am a natural brunette, but my hair has always had a hint of red and brassy tones. I now use shampoos and conditioners for silver or blond hair. These are purple/blue and help eliminate brassy/red ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

9 best purple shampoos 2026, tried and tested on blonde hair - Say goodbye to stubborn warm shades with one of these purple ...

I’VE been bleaching my hair blonde for nearly 30 years and it’s now in the worst condition it’s ever been. I’ve tried a host of remedies to make my matted mop silky smooth but ...