Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. “We are transforming the perception of the Pandora brand, ...

The much-loved jewellery brand marks a new chapter in its rich history with global relaunch from 29 August. Pandora kicked off the much- anticipated relaunch of its brand. All was revealed at an ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. People walk past a store of Danish international jewellery ...

Pandora has transformed from a one-product company to a versatile jewelry brand with a new strategy that focuses on brand desirability and product personalization. The company's strategy has been ...

Julie Scelzo’s first project at Pandora could hardly have been more nerve-wracking. As the company’s new executive creative director, the former Facebook creative strategist found herself on a team ...

Pandora is the market leader in a very fragmented jewelry market, which helps it to outspend peers on advertising, cementing brand appeal. Creating new product platforms such as Pandora Me, targeting ...

Shoppers have come to know the Pandora name for glittering displays of customized sterling bracelets and gemstone charms sold by jewelers or the company’s own retailers. But the Danish company kept a ...