Branding is evolving faster than ever. You know how it feels. You've got a deadline, a half-baked brand concept, and way too ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. As retail reclaims its role as a space for real-life connection ...

VML is uniting its design capabilities and leadership under a new studio division called Brand Design at VML, according to news shared with Marketing Dive. Brand Design at VML specializes in a range ...

Consumers don’t mind when companies use misspelled words—think Lyft for “lift” or Froot Loops for “fruit loops”—as their brand names, as long as the alterations aren’t too extreme and the misspelling ...