Beyoncé's "Cowboy Carter" tour has boosted interest in Western fashion, particularly cowboy hats. Chicago entrepreneur Mercedes Matz owns Maya James, a company selling handmade leather cowboy hats.

Chris Christmas, a fourth-generation Black cowboy with Native American roots, considers the cowboy hat to be an indispensable part of his heritage. “I think I was born with a cowboy hat,” said the ...

It started as an April Fools’ Day prank: KIN Apparel, an athleisure brand known for hair-protecting, satin-lined hats and garb, announced via Instagram that its next drop would be satin-lined cowboy ...