As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

All of the fish-attracting ruckus of the historic “Choppers,” but upgraded for the 21st century. A baitfish imitator that’s a proven standout both in the jungles of the Amazon and in US waters with ...

I wouldn’t call it an accident, because I know months-to-years of planning and testing went into this bait. But a couple fortunate and random things happened at the right time which sent this very ...