Psychologist B.F. Skinner, the formulator of behavior modification theory, was attempting to prove that the same principles that govern the behavior of amoeba, planaria, rats, dogs and monkeys also ...

Companies have been forced to change their corporate cultures and their standards of operation. The change has been forced on them by globalization of markets and competition, growth of immediate ...

As many readers know, my doctoral research area was focused on health behavior change. Specifically, I was interested in finding ways to inspire groups of people to become physically active. One of ...

Logan T. Cowan, Sarah A. Van Wagenen, Brittany A. Brown, Riley J. Hedin, Yukiko Seino-Stephan, P. Cougar Hall, Joshua H. West Health Education & Behavior, Vol. 40, No ...

AbstractThis study examined the effects of theoretical constructs from the theory of planned behavior (TPB) and value-belief-norm theory (VBN) on intentions to perform purchase and disposal behaviors ...

This is the second installment of my three-part series on wrong ideas disseminated by so-called parenting experts. The laundry list includes the core belief of what I call Postmodern Psychological ...