Thin, lifted eyeliner and wispy lashes help open the eyes, while heavy liner, low crease placement, and thick lashes can ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. They’re the windows ...

Looking for a kajal that stays bold, smudge-free? This guide brings you the best kajals that deliver deep intensity and powerful staying perfect for work, college or everyday glam. From creamy ...

Beauty is one of the fastest-growing industries in the world, with people across the globe wanting to become a part of it. According to a report by McKinsey & Company, the beauty market generated ...

As a beauty editor at Women’s Health, I’m constantly testing new skincare and makeup products. Sometimes, it's isn't pretty: I once tested an eyelash serum that made my left eye irritated, red, and a ...

While we don’t subscribe to the idea that there are no-nos for anyone when it comes to makeup (literally, you do you!), there are some things that can work against you, things like colour theory and ...