Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

It's hard to imagine that just two years ago, the BYU men's basketball team was entering its first season in the Big 12, only ...

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, making waves before his first game in a BYU jersey.

The post BYU basketball freshman AJ Dybantsa’s Fanatics deal helps boost $4.1 million NIL valuation appeared first on ClutchPoints.This season, the BYU basketball program will likely have more eyes on ...

BYU Cougars college basketball star with famous heritage celebrates his team in the Sweet Sixteen with creative Tater Tots NIL partnership. Maddy Hudak | Mar 27, 2025 Isaiah J. Downing-Imagn Images ...

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

BYU hires Travis Hansen to help pilot football, basketball and all other Cougar sports, with the financial side his expertise ...

BYU announces several changes to its athletic senior leadership structure, including Kalani Sitake and Diljeet Taylor adding ...

Top college basketball prospect AJ Dybantsa on Tuesday announced his commitment to BYU, and it’s believed the Cougars paid big money to keep the forward in Utah. Dybantsa is the No. 1 prospect ...

BYU’s Richie Saunders has an NIL deal that Napoleon Dynamite would very much approve of. The junior forward Saunders led the way for BYU in their Round of 64 victory over VCU on Thursday.

BYU star freshman AJ Dybantsa signs an eight-figure NIL deal with Fanatics. Learn how this major partnership impacts BYU basketball and his NBA future.