In the rapidly evolving landscape of B2B marketing, the integration of artificial intelligence (AI) has become a hot topic. While a staggering 9 in 10 marketers express confidence in their AI ...

A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

Key highlights from Forrester's B2B business buyer and marketing, sales, and product predictions include: ...

LinkedIn is doubling down on its business-to-business (B2B) marketing efforts by launching a suite of tools -- including the “CMO Scorecard,” the “B2B Index,” and the “B2B Leaderboard” -- that aim to ...

If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight. If becoming a commercial ...

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...

Marketing doesn’t end with a sale. B2B tech brands must use continuous personalization to maximize product value for ...

One of the emerging trends in B2B commerce over the past 18 months has been the rise of B2B marketplaces. Many B2B brands have woken up to the fact that a marketplace is a highly effective way of ...