Fort Lauderdale, Florida – December 04, 2025 – PRESSADVANTAGE – Blue Interactive Agency announces the expansion of its ...

Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it ...

Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...

Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

This integration empowers advertisers using the Amazon DSP to deploy hyper-targeted, privacy-compliant custom segments created in seconds via OnAudience's proprietary AI Audiences tool. It enables ...

You’d be forgiven for asking the question, “Wait, Comscore has tools for targeting?” It does. Although far more well well-known for its media measurement capabilities, Comscore has had its own suite ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the forthcoming “cookie-pocalypse” threatening to reign havoc ...

Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. Microsoft launches AI-powered ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...

The days when keywords could either make or break a successful online campaign are long behind us. Yet over the years, they have remained crucial for targeting the right audience at the right time in ...

Whether you are managing search, social, display, or native ad campaigns, there is one thing you cannot escape: audience targeting. For good reason, too. Audience targeting has transformed how we ...

There is a reason why the old adage is “know thy customer” and not “know thy target audience.” Knowing your customer is a lot easier. You can talk to your customer directly and develop a relationship ...