In a world where audiences demand to be more than just spectators, marketers who understand the art of participation are the ones shaping the future. The Fast Company Executive Board is a private, fee ...

Management at Studio 54 has put up signs in the theater dissuading fans from participating in “callback” lines, which are typically raunchy one-liners shouted by spectators timed to certain parts ...

Lenny Henry is the first of five performers, male and female and of different ages, who will alternate through the 13-week run of this bittersweet tearjerker. It involves an unnamed seven-year-old who ...

The new musical is trying to calibrate just how much to rein in the audience participation that longtime fans are used to.

Thirty minutes before a midnight screening of Tommy Wiseau’s Big Shark at Chicago’s Music Box Theater, the man sitting in front of me and my husband turned around with a sly grin and asked us “Are you ...

Add Yahoo as a preferred source to see more of our stories on Google. Daniel Radcliffe is back on Broadway in a one-man show that requires improv, a hefty amount of audience participation and a script ...

This is read by an automated voice. Please report any issues or inconsistencies here. “Dungeons & Dragons: The Twenty-Sided Tavern” opens at Hollywood’s Montalbán Theatre, bringing the tabletop RPG to ...

I like this audience — good people here tonight,” says performer Jonny Donahoe as he warms up a Friday-night crowd at Every Brilliant Thing. Generating goodwill is essential: Audience members don’t ...

Before each performance, the actor sprints around the Hudson Theater enlisting audience members to take part in the ...