ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

The fall in TV advertising comes hard on the heels of the decision by ITV's cornerstone investor, billionaire John Malone's ...

Carolyn McCall also touted the U.K. TV giant's reduced reliance on ad revenue at the Royal Television Society London Convention 2024. By Georg Szalai Global Business Editor U.K. TV giant ITV got only ...

ITV has launched Dynamic Pause Ads, with custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The new format is launching with British Airways as the initial ...

The ITV share price slumped 8% yesterday, leaving this unpopular FTSE 250 stock with a dirt-cheap valuation and 7.3% dividend ...