Virtual try-on technology is becoming more popular than ever as AI capabilities make the experience more realistic.

Asos launched the feature in collaboration with AI fashion platform AIUTA. Approximately 10,000 products are currently accessible through the ASOS app for iOS devices. The company plans a broader ...

Asos has introduced a new virtual try-on tool that lets customers view how selected products look on them. The feature allows shoppers to try on clothing from a selection of 10,000 items by either ...

WRESTLING into jeans in a supermarket changing room rarely seems appealing – especially in the chillier months. And let’s not ...

Generative AI has revolutionized virtual try on technology, leading retailers to adopt it more than ever.

If you're someone who still prefers to try clothes on IRL before buying, ASOS' new See My Fit tool might soon convince you to shop exclusively online. ASOS teamed up with Israeli augmented reality ...

Virtual try technology is expanding to reach supermarkets, apparel brands, eyewear and engagement rings.

Online fashion retailer Asos has collaborated with Zeekit for its virtual try-on technology, to offer shoppers a better way to understand how their clothes will fit in real life. It shows different ...

Virtual try-on allows customers to view how selected products might appear on them. Credit: © 2026 ASOS plc. Asos launched the feature in collaboration with AI ...