Athletic Propulsion Labs has stepped into the beauty realm via a collaboration with Summer Fridays. On Dec. 4, APL will release two sneakers — the TechLoom Bliss and the TechLoom Breeze — created in ...

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Part of APL’s early allure was derived from the NBA banning its tech-loaded Concept 1 basketball shoe. Ten years later, the brand is delivering two new models with an updated version of the innovation ...

These understated kicks are as coveted as a pair of Rihanna's Fenty Puma Creepers—and sell out just as fast. Here's a look at what makes them so appealing. Whether you’re slipping off your shoes at a ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

With the Paris 2024 Olympics in full swing, we're all over the Olympian brand collabs. Gymnast Nastia Liukin is back with another shoe drop via luxury athletic shoe brand Athletic Propulsion Labs. The ...

Athletic Propulsion Labs is known for creating performance sneakers that work almost too well. Its first product, a basketball shoe that launched in 2010, gave such a boost that the NBA banned it, ...

APL broke into the basketball sneaker world a few years back and immediately created buzz with designs that held true to their name, Athletic Propulsion Labs. The promise of jumping higher has always ...

Athletic Propulsion Labs (APL) first launched in 2010 by debuting a line of basketball shoes, powered by their patented Load ‘N Launch technology. Although the shoes were ultimatley banned by the NBA ...

As October officially kicks off, sneaker brands around the world have begun to launch pink colorways to support Breast Cancer Awareness Month. A cause close to the hearts of Athletic Propulsion Labs ...

Adam and Ryan Goldston, the 28-year-old identical-twin founders of breakout Los Angeles sneaker line Athletic Propulsion Labs, sat at a small, round table earlier this month in the glass-fronted ...