Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform.

Roblox has launched a new licensing platform aimed at transforming how intellectual property (IP) owners and digital creators collaborate and monetize content on its platform. The newly introduced Roblox License Manager and accompanying licenses catalog seeks to streamline and scale the previously cumbersome process of negotiating IP deals on Roblox.

The licensing tool gives IP owners self-service options to register and create IP licenses, set terms and collect revenue shares automatically.