Discount store chain Target says it's joining rival Walmart and a number of other prominent American brands in scaling back corporate diversity, equity and inclusion initiatives.

Target said Friday that the changes to its “Belonging at the Bullseye” strategy would include wrapping up a five-year program it established to help Black employees build meaningful careers and to improve the experience of Black shoppers following the police killing of George Floyd in 2020.

Discount store chain Target said Friday that it would join rival Walmart and a number of other prominent American brands in scaling back diversity, equity and inclusion initiatives that have come under attack from conservative activists and,