A Delta Air Lines flight to Atlanta caught fire after takeoff from a Los Angeles airport. There were no reports of injuries to the passengers or crew.

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market trends.

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay. Now, reportedly, the airline is hoping to utilize AI to handle its ticket pricing on 20% of its domestic flights by the end of the year, according to The Points Guy.

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company Fetcherr. And while the test was initially limited, executives from the company announced that 3% of flights now use AI pricing, and they hope to sell 20% of all tickets using a dynamic price by the end of the year.

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather than a standard fare for all passengers.

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, WestJet, and VivaAerobus. In Delta’s case, the AI will act as a “super analyst” that operates 24/7 to determine custom ticket prices that should be offered to individual customers in real-time, per specific flights and times.

Delta’s AI pricing — good or bad? Experts give their verdicts (and it’s not great news for business-class fliers) - We asked financial and travel experts, from a frequent flier to a former Walmart and Amazon pricing analyst,