Starbucks has been struggling with declining sales since last year as high prices and long wait times drove customers away.

Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...

Starbucks aims to boost sales with expanded seating options and power outlets to charge devices, making stores more inviting ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're ...

Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in ...

Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...

CEO Brian Niccol, former CEO of Chipotle, is doubling down on his efforts to revamp the coffee chain as it struggles to ...

Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...

After layoffs, Starbucks CEO Brian Niccol said in an internal meeting that the company's operations had to change.

Starbucks CEO Brian Niccol pointed to company leaders who were “not effective” as reason for a spate of recent changes aimed ...

From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.