The study released this week contradicts first- and third-party data from Nielsen and other measurement sources.

Apple has been attempting to lure in fans of baseball and soccer with its free MLB and MLS games on Apple TV 4K. Now, it’s allowing you to watch four of them at once, and giving you more control ...

How to watch live sports on Apple TV+: Live stream MLB, MLS, award-winning TV shows and more Jordan Greer February 19, 2025 • 3:56 pm PST ...

Sports fans are currently faced with the inevitable transition of live games on traditional television to watching those same ...

Everything you need to know about where to watch and stream Major League Soccer live through your TV & online. Major League Soccer has had an ever-growing increase in viewership over the last ...

Apple teaming with MLS makes sense for both parties. Various studies have found that soccer fans are more likely to watch sports on streaming devices or recorded TV.

Apple had a box-office hit with "F1," the car-racing movie. Now it looks poised to win the US streaming rights for F1 races.

The Apple TV app already lets you subscribe to other streaming services and watch sports. Now, a new report says the company could combine it with buying and renting movies.

Even if Apple continues to lay the groundwork to enter the sports streaming world, ESPN and NBC have nothing to overly stress over.

Disney pays $85 million per year for the rights, and Formula 1 also charges fans directly for its own streaming service.

EA Sports FC Mobile players can stream MLS matches in-game and get a free month of Apple TV MLS Season Pass.

CUPERTINO, Calif. (AP) — After taking its first dip into sports streaming last year, Apple is now immersing itself. The tech giant kicked off a 10-year partnership with Major League Soccer on ...